Restaurant Owners

Food and Beverage Influence

Around 60% of consumers reported that they were influenced by social media when deciding where to eat, highlighting the importance of online presence.

Revenue Growth

Many restaurants experienced revenue increases of 20-30% during influencer campaigns, particularly during special promotions or new menu launches.

Conversion Rates

Influencer marketing campaigns for restaurants reported conversion rates as high as 15%, significantly above the industry average for traditional advertising.

Audience Reach

On average, restaurants that collaborated with influencers reached 4-5 times their typical audience size, expanding their visibility in local markets.

Video Content

Short-form video content, particularly on platforms like TikTok and Instagram Reels, drove significant traﬃc, with restaurants reporting up to 50% more inquiries from engaging video posts.

How Restaurants Can Capitalize Using ShowPlate

In the ever-evolving landscape of the restaurant industry, staying ahead of the competition requires innovative marketing strategies. At ShowPlate, we empower restaurants to harness the power of influencer marketing to enhance their visibility and profitability. Here’s how our platform works and how your restaurant can benefit from it.

How It Works

Connect with Influencers

Restaurants can easily register on our platform and create a profile highlighting their unique offerings. Once registered, you’ll gain access to a diverse pool of influencers who are eager to collaborate and showcase your establishment.

Create Engaging Content

Influencers will produce authentic and engaging content—such as Instagram reels, TikTok videos, and posts—that highlight your restaurant’s ambiance, menu items, and overall experience. This content is designed to resonate with their followers, drawing attention to your restaurant.

Boost Your Visibility

By leveraging the influencers’ established audiences, your restaurant can reach potential customers who may not have discovered you otherwise. This organic exposure can significantly increase foot traﬃc and reservations.

Analyze and Optimize

Our platform provides analytics tools that allow you to track the performance of your campaigns. You can see engagement metrics, reach, and how many new customers visit your restaurant as a result of influencer collaborations.

Build Long-Term Relationships

Establishing ongoing relationships with influencers can lead to sustained visibility and continued engagement with your target audience. Regularly collaborating with influencers can keep your restaurant top-of-mind for their followers.

The Impact of Influencer Marketing on Restaurants

The statistics surrounding the influence of social media on dining decisions are compelling:

70% of Millennials say they are influenced by the recommendations of their peers and social media when selecting a restaurant (source: Nielsen).
60% of consumers have discovered new restaurants through social media platforms (source: Social Media Examiner).
Instagram posts featuring food receive 120% more engagement than posts that do not (source: HubSpot).
Restaurants that leverage influencer marketing see an average increase of 10-20% in foot traﬃc due to enhanced social media presence (source: Influencer Marketing Hub).